social stories
During my time at Universal Kids, I was given the opportunity to do design work specifically regarding their existing brand and social media presence. For each assignment I would create multiple versions, gain insightful feedback, and make adjustments before finalizing the product. Here are all the graphics I made specifically for Instagram stories.
motivation monday
This is a small motion graphic that I made as part of the #MotivationMonday brand. I first created several drafts of what I wanted the typography to look like, then used Adobe AfterEffects to animate the moving pieces.
typography drafts:
final motion graphic:
weekend lineups:
I made these as a part of Universal Kids’ weekend lineup campaign, where the graphic would show what was going to be on this weekend. For this, I played around with the graphics in order to keep them the same style and following the universal kids brand.
story icons:
these are two icons I designed to be used as a cover for two new Instagram story highlights. One is for the show Find Me in Paris, and one is for a new segment called Tuesday Trivia.
first drafts:
final drafts:
draw the scene:
These are a couple of quick line drawings I did using Adobe Illustrator for the Instagram story campaign : Draw the Scene , an interactive activity where you would screenshot the graphic and then color it in with your own style.
waldo work
wandering waldo tour:
As part of their Wandering Waldo Tour campaign, I put together graphics for each location that the Waldo bus would stop at. They could then post this graphic on their social media to promote the event. I went through several drafts, with minute differences in each one, to achieve the perfect look. This project also taught me how to work with filler content while waiting for the assets to come through, I managed to create a look that worked with the actual assets using similar images.
drafts:
final versions:
